Emergence of elites. Baba, son of Ivan, was unhappy with the established order, which he thought lacked opportunities. Exploiting the fame of his great relative, he started contacting like-minded personalities. Meetings were held in secret, attendance by invitation only.
The group promoted a charitable face on the outside, but internally, the sentiment was that a win-win economy is fine for the masses, but elite minds are entitled to elite status. Their playfield is the whole planet, and when they play, the winner takes all.